When it comes to CBD marketing, FDA does not allow businesses to suggest that any of their CBD products can “diagnose,” “cure,” “treat,” or “prevent” any type of medical condition. Even if it’s tempting, don’t go making any big claims.
As a new CBD brand, you don’t want to end up on the sham side. Again, this is another reason why you should do careful due diligence when assessing different CBD manufacturers. Beyond requesting or performing an independent certification of analysis, also evaluate a potential wholesaler based on the following criteria:
That makes sense as CBD oil is now infused in loads of products across the board, especially in the wellness, food, beverage and beauty industries. From tinctures and topicals to gummies and even lattes, consumers now have a bevy of CBD products to explore.
2. Add products and descriptions.
BigCommerce takes out the guesswork through combining everything you might need for an online business to thrive, from the branding and design aspect to marketing and optimization. We provide payment gateways for simple online transactions, outstanding support and a mobile-friendly design. What’s more, the BigCommerce platform allows CBD marketers to easily manage returns when selling their product, which can be featured on numerous websites.
That can be a tough battle. But well worth it when you look at the CBD industry sales prospects again. Grandview Research estimates that the CBD market will swell by a compound annual growth rate of 22.2% between 2019 and 2025.
Such happenings, along with misleading marketing and grossly overstated claims regarding CBD’s effectiveness are making new customers skeptical towards recent market entrants. Gain their trust by being positively different when it comes to:
Here’s what should go into your business plan for ecommerce CBD operations:
The FDA is still investigating(anchor text above) CBD to determine whether or not it may be safely sold and marketed as a food or dietary supplement product. . As such, hemp can only technically be sold for industrial purposes in applications like textiles, beauty creams and clothing for example. At the same time, the FDA is aware of the current consumer market and plans to publish rules related to its usage in the near future. But based on today’s lack of guidance, you must be extremely careful about how you market, label, and sell your smokable CBD product. You must also be aware of the risk for product recall if your hemp CBD extract does not comply with the future regulations.
In order to boost the value of your hemp CBD biomass, consider the following:
One method to help minimize risk is to understand and comply with your state’s rules and regulations for smokable hemp sales. You will want to ensure that you are only selling to customers within your state. Once you cross state lines, you may be at greater risk for product recalls or punitive actions. With regards to your digital marketing strategy, you may want to highlight the importance of terpenes and cannabinoids with less emphasis on the word “CBD.” This will ensure that you remain search engine friendly.
Hemp CBD Extracts (Oils, Isolates and Distillates)
You may also sell directly to consumers via online platforms or your own ecommerce website. This is a great option if you have the infrastructure in place, including the funds to hire a team to market your brand. Through online sales, you have the power to dictate the price point of your products. You also get to own your own customers and remarket to them to inspire future sales. When you sell online, you have unlimited growth potential, but you’re also competing in a vast landscape of hemp companies fighting for market share.
– What happens to the contract terms if your crop tests for less than the expected CBD content?
Like smokable flower, you may choose to sell CBD extracts in brick and mortar dispensaries(anchor text to above content) or via ecommerce platforms(anchor text to above content). But unlike smokable flower, you also have the opportunity to sell CBD extracts to local, regional and potentially national retail chains. From coffee shops, to yoga studios, gas stations, and health food stores, the opportunity to grow your brand is immense. For example, earlier this year CVS and Walgreens announced plans to carry products CBD products.
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