Approximately 55% of visitors will spend only 15 seconds on a website before they lose interest or continue browsing. With that being said, you should feed retailers with the information that they need in a bite-sized and comprehensible way.
If a retailer is going to buy wholesale hemp-derived CBD from you, they need to know you’re serious about what you do. In the same way that customers seek out trustworthy sellers online, a retailer will first assess your services based on how you appear online.
As the CBD market continues to flourish, so too do the opportunities for sellers. Enter selling hemp-derived CBD wholesale.
3. Highlight brands.
A report released in August 2019 from Grand View Research, Inc. suggests that the value of the global CBD skin care market will surge to $1.7 billion by 2025.
Various business-to-consumer (B2C) retailers concentrate on CBD products. Tapping into the potential of their resources will ensure that your inventory is always in high demand.
Just like any other industry, one of the most important metrics to consider when getting involved with CBD wholesale centers around points of distribution is how many different retailers stock the product.
If you know how well a hemp-derived CBD product works, you can feel confident about buying and reselling it. Make a note of what each product looks, tastes, and smells like; how it made you feel; whether or not you experienced any side effects; how the product was packaged and branded, etc.
Once you start getting organic website visitors through your SEO efforts, you’ll want to start an email list and use your website to grow it. In exchange for an email address, you can offer discounts or even free informational PDFs and trainings on CBD.
You might look at the explosive evolution that the CBD industry has undergone in the past couple of years and find yourself intimidated by market saturation and competition. Fret not — there are still plenty of pieces of the pie for everyone who wants to try and partake.
Ecommerce shipping can be very challenging and order fulfillment boils down to three common options. What works for one business may be cost-prohibitive or inefficient for another.
Challenges of selling CBD online
You’ll want to find a reputable supplier that will sell you high-quality products (such as tinctures, oils, hemp products, and more) and is also certified to sell by the state or federally. They’ll also need to get regular tests performed by third-parties to make sure the quality is assured and you’re selling quality products. Many CBD companies have their own hemp farms.
Statewide laws will of course vary by state. Some states allow marijuana-produced CBD, while others only allow industrial hemp-produced CBD. Your best bet is to simply sell the industrial hemp-sourced CBD, as it won’t have high THC levels and is accepted across the nation. Otherwise, you’ll want to get in touch with local representatives or research laws in your state to see what you’re allowed to sell.
You’ll also want to start a blog, master the skill of keyword research, and put out fresh content that captures the intent of what people are searching for. Make sure you’re targeting terms that bring in potential buyers and not just visitors looking for information on the topic.
CBD has definitely undergone its share of legalization battles and still has some opposition, but there has been major progress along the way. The 2018 Farm Bill legalized hemp production across the US, which is great for sellers because CBD is produced from industrial hemp.
As a wholesaler, your ability to make quick turnover and how you satisfy your customers will keep you in the CBD business. Besides, you need to bear in mind that customers love it when you ship products to them for free.
The cannabis industry is quite competitive and if you want to stand out, you have to stay ahead of your competition. You need to prove to your customers that you are efficient. Ensure that your products are always in stock. You can also offer free shipping and if your shipment arrives in good time, your first-time customers will be converted into returning customers.
If you want to make good profit from selling CBD wholesale, opt for full spectrum CBD which is also referred to as broad spectrum CBD. It contains a lot of non-intoxicating flavonoids, terpenes, and cannabinoids. There are different CBD products you can sell wholesale such as CBD oil, CBD concentrates, vaping CDB, gummies, and so on. But you do not want to be a “Jack of all trade, master of none.”
5. Stay Ahead of the Competition
Starting a CBD business can be overwhelming, but we will discuss the steps you can take when starting out.
Since you will be buying in bulk, you need to look out for the best wholesale price. If the CBD merchant refuses to sell to you at a considerable price, it means they just want to make quick cash and are not bothered about a long-term relationship.
You have to decide on the product you want to stock. You can ask a trusted CBD merchant if you need more help with selecting a product.
Ensure that the products you are purchasing can be verified. You have to check the third-party laboratory test results to see what the product contains. If a particular brand refuses to disclose its lab results, then the safety of their product is questionable.