The name of the company could have naturally led to an identity focused on depicting the ‘people’ behind the product – the ‘gifted grower’ who works the land and makes sure that the plants are the best they can be. However, the client really wanted the plant to be the hero, not the grower. So, Ted developed a variety of approaches that included depictions of a plant. Above are some of the initial design explorations. As you can see, some of the design directions were based on an illustrative approach, while others used photography. The one that was finally selected was based on an abstract letter “G” which served as a window for an image of rolling hills.
Gifted Grower wanted to make the product the essence of its brand
LET’s celebrate the plant
A voracious autodidact, Ted has channeled his interest and natural talent in photography, arts and design into a very successful career as a branding professional that started when he taught himself how to work on a Mac the year after it was introduced. During his career, Ted has worked at several advertising and branding agencies, including a stint as a Creative Director at Liquid Agency in San Jose, where he worked closely with Alfredo Muccino. Ted has worked on branding projects for many large global companies such as Alcatel/Lucent, Apple, Aveda, Cisco, McAfee, Microsoft, Norton, Plantronics, Rambus, and others. He has done quite a bit of work with cannabis companies, but he has also done branding and design work for RW Garcia, Martinelli’s, Purple Frost Genetics, Santa Cruz Works, The Arts Council of Santa Cruz, The Santa Cruz Design & Innovation Center, and the Santa Cruz Museum of Art and History.
Ted Holladay is passionate about building brands through design
The new brand identity includes background textures of plants
The Highest-Quality, Full-Spectrum Concentrates. Never Isolates.
Higher Level Brands Specializes in Bringing Cannabis & Hemp Infused Edibles to Market.
Made with Natural, Non-GMO, and Gluten-Free Ingredients. We Also Offer a Variety of Dairy-Free and Vegan Edibles.
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If you’d like to support a smaller boutique company, Holistic Hemp fits the bill. Using plants grown on small European farms, the pesticide and chemical free flowers are handpicked (unlike most on the market) meaning the oil is high quality. It even has a full floral flavour (thanks to the plants they choose) that offers a pleasant taste without interfering with the benefits. Offering 5, 10, 15 and 20 per cent options in various forms, this brand mixes hemp with cannabis seed carrier oil to create a full-spectrum product containing a variety of cannabinoids, terpenes and flavonoids.
Just 3 or 4 drops of this relieved painful cramps as effectively as paracetamol. Provacan is a brand developed by CiiTech, who have partnered with leading cannabinoid researchers in Israel and the UK to develop the product. They publish detailed lab reports of ingredients, so you know exactly what you’re taking. It may be pricey, but a little goes a long way.
If taste is a deal-breaker, MedTerra’s CBD oils have got you covered. The oils are flavoured with the likes of citrus – which tastes like you’re sucking on a lemon sherbet.
The brand has one of the most extensive ranges of CBD oils that span from the lower, beginner concentrations to options for the seasoned CBD-er. There’s high strength, super strength, turmeric-infused, one with optimal absorption, a cannabis-free iteration and an oil designed specifically for night-time.
The flavour of Provacan is very strong and bitter, which takes a while to get used to – but it works wonderfully.
Endoca takes our top pick for a few important reasons. This CBD oil is made with 100 per cent organic hemp and is vegan, gluten free and non-GMO. But perhaps most impressive is the fact Endoca manufacture everything themselves from seed to shelf — a rarity in CBD oil production.
From drinking CBD infused cocktails to buying cannabis treats for your dog – what was once seen as a controversial substance has become a well-established part of popular health culture – but is it worth the hype?