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copaiba oil doterra cbd

CB2 receptors, which is where most of discussion seems to be focused and centralized, really deals a lot with the body’s immune capability, how the body is able to monitor and control inflammatory responses appropriately. Even lots of discussion and information showing and defining how the endocannabinoid system is very influential in helping to control different levels and forms of discomfort that we might experience. All of this factors together to mean that that system must hold some real value for us. And so of course there’s a lot of enthusiasm that seems to be present.

One of the major differences that we see between Copaiba essential oil the way that doTERRA is supplying it is beyond just the chemistry and beyond the potency, which is the second P, it’s the potency and the purity of CBD is in question all of the time. We’re not really sure of the benefits of that and we don’t really know where the dosage levels are and where the efficacy comes from.

Transcript

Now, I know and I recognize that there’s a lot of discussion that happens about this all of the time and many of you either have participated or you’ve heard individuals talking about it. So, can we take just a few minutes and talk about what we know and maybe help you understand some of the differences. Now there are some things that are resolute in this discussion and I feel like we need to be appreciative of that.

What We Know

Copaiba is an essential oil that I believe is at the crux and at the core of what we need to do on a daily basis to help us maintain our health, to support and sustain the body, and all of the things that it must do and especially in the environments we now live in that are so challenging. So a quick invitation to you, learn about Copaiba about essential oil. Learn how to use it, learn how to incorporate it. It is one of my very favorite essential oils.

On the medical side, doTERRA provides extensive information regarding cannabinoids:

Recently I wrote about the two dominant global MLM essential oil companies based in Utah: Young Living and doTERRA. Last month Young Living announced it is entering the CBD oil market, but doTERRA publicly stated on its website that it will not (yet) follow suit, even though everyone and their dog are clamoring for CBD oil and CBD oil-derived products. doTERRA only hints that it may produce CBD oil if it can be produced according to doTERRA’s rigorous standards for its products, but “Right now, it is not possible to deliver a CBD oil that meets [doTERRA’s] CPTG ® standards.”

Finally, in good competitive market fashion, doTERRA educates its distributors that it already has a superior product to CBD oil called Copaiba oil:

On the legal side, doTERRA takes a conservative approach:

Young Living is aware of these potential legal issues with the current state of CBD, and it has taken proactive steps to mitigate potential negative effects. In its acquisition of Colorado-based Nature’s Ultra that produces 0.0% CBD oil (no THC content), Young Living has opted to keep Nature’s Ultra as a separate operating company rather than integrating its operations within Young Living. Nature’s Ultra’s CBD oils can be purchased with Young Living’s essential oils blended into its products rather than the other way around.

Instead, doTERRA has gone to great lengths to educate its distributors (wellness consultants) both about the medical and legal issues surrounding CBD oil. On its website in a post modestly titled Everything You Need to Know About CBD, doTERRA provides a part-medical part-legal treatise, complete with embedded video, a PowerPoint presentation, and 24 footnotes to medical journals and federal laws. Its thoroughness means that it is a beast to digest if you did not double major in pre-med and pre-law, but doTERRA makes some compelling points about the current unsettled state of CBD.

But at the end of the day, copaiba oil is not CBD oil. BCP is not CBD, even though it contains two of the same three letters and may be confusingly similar enough for doTERRA’s wellness advocates to have an opening in the conversation to educate the market about BCP’s benefits. doTERRA is hoeing a hard row right now, but there is a segment of the doTERRA and Young Living essential oil market that is hesitant to use products that have not been approved by the FDA or that have any trace of THC content, as I explained my prior blog post. If copaiba oil is as effective as and can be purchased at a fraction of the price of CBD oil, it may get some takers, but because it does not interact with the CB1 receptors, it may be a hard sell. And copaiba oil is not as cool or edgy as CBD oil. Will doTERRA eventually produce CBD oil? Almost certainly. Will doTERRA’s consultants be able to educate the market about copaiba and BCP and keep pace with Young Living’s sales of its CBD oil through Nature’s Ultra? Probably not. The developments over the next several months will be interesting as these two competitors continue to fight for market dominance.