- Powerful CBD-only companies, which have been able to further develop reputations and establish brand loyalty, refine and improve marketing strategies, and grow larger and more diverse customer bases despite barriers faced under past and current regulatory systems. Examples: Charlotte’s Web, CV Sciences.
- Cannabis companies, typically multi-state operators (MSOs), leveraging vast dispensary and retail distribution networks, supply chain infrastructure, brand recognition and capital to create or expand successful CBD lines. Examples: Curaleaf Hemp, Columbia Care.
The US CBD market has made significant progress since the Farm Bill passed in 2018 and 2020 has brought unique challenges. Despite the social and economic impact of a global pandemic, the industry continues to show signs of strength with healthy consolidation, consumer spending, and investment in strategic marketing. Because the market has seen both sizable expansion and consolidation in 2020, the top 20 brands have technically lost share but still maintain the majority piece of a now much larger pie. As of July 28, 2020 the top 20 CBD companies make up over 17% of the total US CBD market.
Balanced Health Botanicals (CBDistillery)
CBDistillery has created a robust online model with athletic sponsorships and influencer marketing, alongside accessible pricing. They have gained a s trong presence online and in independent pharmacies. They are particularly effective in addressing smaller, overlooked markets with tailored local advertising.
The top 5 CBD companies have continued to make names for themselves as the US CBD continues to grow. (Brand shares as of February 5, 2020):
CBDistillery has climbed the ranks with heavy investment in digital content such as its #CBDMOVEMENT Blog, the “CBDistillery’s Ultimate CBD User Guide!”, and The CBD Movement Podcast (launched in June 2020). Additionally, their inexpensive products and May 2020 rebrand align with a more mainstream, frequent user.
Their simple branding and heavy focus on search optimization has made Medterra a strong player in the online CBD space. They have been able to get in front of new entrants to the market, especially with low-price topicals.
The non-GMO and pesticide-free hemp is grown, extracted, and tested in the U.S., plus it’s certified by the U.S. Hemp Authority, so you know it meets high quality, safety, and purity standards.
At 30 milligrams of CBD per 1 milliliter serving, NuLeaf Naturals’s full-spectrum hemp extract creates a potent CBD product that has helped some users manage their pain. The whole-plant formula offers an enhanced effect thanks to its complete profile of cannabinoids and terpenes, which is maintained using CO2 extraction.
Best CBD Isolate: Medterra CBD Oil
Appropriate doses of CBD differ from person to person. How much CBD you should take depends on a number of different factors, including your height, weight, and whether or not you've used CBD before. Talk to your doctor to determine the amount of CBD you should start with, and pay close attention to the recommended serving size on each product.
It is third-party lab tested for quality, contains organic MCT coconut oil, and is free of artificial flavors and preservatives.
Some people may experience mild side effects from CBD, which typically result from taking too much CBD at one time. They include:
CBDfx CBD Bottle
With a name like Premium Jane, the product has to be on point. and so far, the company’s products have been able to keep up with their name. Currently, the brand offers a wide selection of premium oils that come in four flavors: Mint Chocolate, Natural, Mint and Citrus, in dosages between 300 mg and 1,000 mg. With pricing that starts at $48 per bottle, they remain competitive for a premium product. My favorite flavor is the Mint, which is a refreshing addition to any meal or drink.
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Green Road’s CBD Bottle
Image Credit: Royal CBD